Debates acerca do Brand Journalism (1)

When we think about brand journalism, it doesn’t mean that Pepsi should now act like CNN or The Huffington Post.

The bigger picture here, brought up by JWT North America CEO David Eastman, is that all info is becoming digital, all digital is becoming media, then media becomes marketing. When everything is marketing, how should brands and agencies behave? Brand journalism asks them to act differently. It is an experiment.

The goal of advertising is awareness. The goal of social media is credibility and trust, which is the foundation of a good relationship.

Reena LeoneMarketing and Social Media Coordinator

http://www.digitaria.com/blogs/brand-journalism-rise-non-fiction-advertising-recap